Give your audience the tools they need to receive and store important information. A podcast is a digital audio or video file that gives your audience a permanent record of your message - an event, conference call, webcast or pre-produced announcement. Your audience has the flexibility to download these files to a computer, phone or any MP3 player (such as an iPod), giving them complete control over when and where they experience your event.

Enhances your webcast and maximizes your reach
Provides a permanent record of your webcast or other event
Can be played, copied and shared across many different devices
Audience can organize podcasts by company, industry or other means
Really Simple Syndication (RSS) technology allows users to receive podcasts automatically as they become available, ensuring no podcast is missed or overlooked

Can be created from any live or produced event audio or video recording, including meetings, panels, PSA's, etc
Available to download after the event
Subscribers have their podcast sent to their computer's MP3 program automatically
Can be permanently archived
Listing of podcasts is available at http://podcast.newswire.ca/en/
CNW Podcasts are posted to iTunes Music Store, one of the world's largest podcast catalogues

Visit http://www.newswire.ca/ for a listing of all available webcasts and podcasts.

For more information, please contact your CNW Group account executive or contact us at:

T: 1-877-CNW-7890 | E: cnw@newswire.ca